However, Sony is committed to sustainability from the development process all the way through to the viewing experience. With growing demand for even larger TV screens, there is also the risk of greater resource and energy use. It includes gesture controls, video chat and many other fun, new experiences waiting to be explored. This year, Sony also introduces a newly developed original camera device, BRAVIA CAM, which recognizes where users are sitting and optimizes the picture and sound accordingly. "It is through working with our partners and the creators themselves that we can support their vision and deliver that to the consumer." By leveraging our product innovation and the creative community, we bring that to life," said Neal Manowitz, President and Chief Operating Officer, Sony Electronics Inc. "Sony's purpose is to fill the world with emotion, through the power of creativity and technology. "With best-in-class picture and sound quality, our new TVs enhance any on-screen streaming and gaming content to create a powerfully immersive big-screen experience." "Sony is committed to offering the best viewing experience possible, no matter the at-home environment or content selection," said Tyler Ishida, President of Consumer Business Group, Sony Electronics Inc. All 2022 BRAVIA XR televisions will also be designated 'Perfect for PlayStation®5', which includes two PS5® exclusive features – Auto HDR Tone Mapping and Auto Genre Picture Mode. Additionally, Sony's new BRAVIA CORE Calibrated Mode will automatically adjust the image quality on screen to better align with the filmmaker's original vision. Together with Netflix, we've released Netflix Adaptive Calibrated Mode, which automatically adjusts image processing based on ambient light, so users' favorite shows and films look like the creator intended, under any conditions. The lineup also includes new features that customize and enhance at-home entertainment. When watching movies, viewers can experience our enhanced Acoustic Surface Audio+™ for OLED models and Acoustic Multi-Audio™ for LED models, precisely matching the position of the sound with the images on the screen for a truly immersive audio/visual experience. These new innovations help us deliver the best and most immersive viewing experiences, authentically delivering the creator's true intent. With millions of individual, self-illuminating pixels, the A95K delivers more colors than ever before for an entirely new viewing experience. The Cognitive Processor XR™ also powers our A95K's new OLED (QD-OLED) panel with XR Triluminos Max, which delivers our widest color palette and reproduces naturally beautiful shades and hues. Enjoy an unprecedented dynamic range with incredibly dazzling lights and deep blacks, as well as beautifully natural mid tones with almost no flare or halos around highlights. SRS TruSurround XT makes speech much more clear and crisp while TruBass creates deep rich low bass tones and WOW can dramatically improve the playback of any stereo audio over a two-speaker system by creating three-dimensional sound with deep bass and wide separation.Powered by Cognitive Processor XR™, the unique XR Backlight Master Drive precisely controls our latest generation Mini LED backlight in the Z9K and X95K series for incredible brightness. The great picture is complimented with great sound to give you the complete, encompassing experience to put you in the action. The KDL-40S2010 is powered by Sony's BRAVIA Engine full digital video processor, which can create excellent gradations and details, enhanced contrast, dynamically vivid colors, and reduced image flicker. This high resolution means that you get such a vivid and rich picture, watching a football game feels almost like being in the stadium. The KDL-40S2010 has a native resolution of 1366 x 768 pixels. Simply touch the "Freeze" button on the remote control and copy the details down at your convenience. that flashes too quickly across your screen. Useful when you want to copy a recipe, phone number, etc. Sony's Light Sensor intelligently adjusts the screen brightness to match the ambient light in a room, to help ensure a comfortable viewing experience in addition to Sony's Freeze Function that allows you to temporarily freeze the picture in a separate screen while the programming continues to display. Several special picture enhancement technologies are integrated into the processor to create excellent gradations and details, enhance contrast, dynamically improve color, and reduce image flicker. BRAVIA TM S-Series LCD televisions use Sony's BRAVIA Engine TM full digital video processor for crisp and clear images.
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